Our team

Raise – Virtual Assistant for Parents – is developed by Lab 29, a young Technology Accelerator from Hanoi, Vietnam. Collectively, we’re industry leaders with broad experience and deep expertise, driven by the need of all parents and parents-to-be in this modern world, in order to create a strong community, more confident, healthy, happy children and brighter future for the next generations.

Moreover, Raise is connecting with leading experts to bring a great product and a sustainable business model to the community.

Founding Team

Founder, CEO

Haley Phan

Haley spent more than 10 years working at the world’s leading consulting and technology corporations such as Microsoft and Oracle. She is also a committed educator and a hybrid leader with restless passion for talent development.

Co-Founder, CTO

Cuong Nguyen

Cuong is an aggressive strategist with hands-on tech and product development experiences. Besides Raise, he is the father of multiple products which has been approved by millions of users as PAM Air, L’ima, PAM Cloud, PAM Office, PAM Water, PAM Home, Emma.

Advisor Team

Ms. Duong Thi HOai DUong
Hanoi, Vietnam

  • 25 years of experience in the field of early childhood education
  • Founder, CEO of IQ Montessori Bilingual Preschool System
  • Founder of Sunflower Kindergarten, Panda house, Doll house

Ms. Nguyen Minh Phuong
Chicago, USA

  • Special Training Teacher, Pablo Casals Elementary School, The Chicago Academy and Piccolo School of Excellence, Chicago, USA

  • Master in Special Education, Depaul University, USA

Ms. Nguyen Thi THu HIen
Hanoi, Vietnam

  • Principal of Maple Bear King Palace Kindergarten and Maple Bear Long Bien Kindergarten
  • 18 years of experience in early childhood education

  • Former Lecturer of Psychology at Vietnam National University

  • Former Vice Principal of Victory Kindergarten (Equest Group)

  • Former Principal of Rainbow Kindergarten

Ms. Ta Thuy Huong
Hanoi, vietnam

  • Montessori AMI Teacher Level 0-3, 3-6
  • Principal of Hanoi Montessori Kindergarten
Raise trợ lý ảo cho Cha mẹ

Ms. Nguyen Thi Thu Phuong
Hanoi, vietnam

  • Principal of the system of Himawari kindergarten, Hai Ba Trung District, Hanoi
  • Program Manager at Hi Steam Education Development Joint Stock Company

Ph.D Vu Thuy Hoan
Hanoi, Vietnam

  • Doctorate, major: Psychology (preschool age)
  • Lecturer, Deputy Head of Pedagogy Department (in charge of Early Childhood Education) Hanoi Metropolitan University
  • Former Lecturer, Vice Dean of Early Childhood Education Faculty, Hanoi Metropolitan University

Ph.D Aki Nguyen
Hanoi, Vietnam

  • Graduated with PhD from University of Tsukuba, Japan
  • Co-Founder – Training Director of Tsubaki Education System – which following the Japanese educational philosophy
  • The first person to bring the Japanese ehon reading method to Vietnam
  • Author, translator of many hot books for Parents

Ms. Le Hong Tam
Ho Chi Minh City, Vietnam

  • Consultant on Education Technology , Mother and Baby Development
  • Former Co-founder of Kidtopi application, a high-quality online English learning platform for children
  • Former Marketing Director, Topica Native Vietnam

Ms. Yumi Nguyen, MBA

  • Education and Public Sector Lead – Vietnam, Google
  • Former Sales Manager, Salesforces
  • Former Sales Manager, Oracle

Mr. Nguyen Duc Long, MSc
Hanoi, Việt Nam

  • Lawyer
  • Deputy Director, IBPRO Law Consulting Firm
  • Master of International Law and Commercial Law, University of the West of England

Ms. Doan Phuong Thao

Finance Director for Asia Pacific and IMEA, Procter & Gamble

Mr. Pham Quang Long
Ho Chi Minh City, Vietnam

  • Project Manager, MVillage
  • Former Project and Operations Manager, The Coffee House

  • Project and Investment Manager, Topica Edtech Group

Dr. Tran Anh Tu
Hanoi, Vietnam

  • National Institute of Hygiene and Epidemiology
  • Outstanding Young Vietnamese Face 2020
  • Top 10 Young Leader Asia 2021


Ms. Tong Thi Hai Yen
Hanoi, Vietnam

Hanoi Montessori School

Ms. Tran Thi Thuy Linh
Hanoi, Vietnam

Trang An Kindergarten

Ms. Le Thi Tra Giang
Hanoi, Vietnam

Vinschool Primary School

Ms. Phan Dang Hong Nhung
Ho chi minh city, Vietnam

Pennsylvania American International School

Ms. Nguyen Thi Thu Ha
Phu Tho, Vietnam

Cự Thắng Kindergarten