Vision & Business Philosophy

Our Vision

Raise aims to become a powerful assistant of millions of parents and parents-to-be around the world in every child development journey.

Our development philosophy:

改善 Kaizen

• Kaizen is a Japanese business philosophy that focuses on gradually improving productivity by involving all employees and by making the work environment more efficient.
• Kaizen translates to “change for the better” or “continuous improvement.”
• Changes can come from anyone, anytime and do not have to happen slowly, although kaizen recognizes that small changes now can have big future impacts.

木漏れ日 Komorebi

Komorebi means “Sunlight filtering through the trees”. That metaphor also means the spark of joy, purity, new idea and the harmony of nature.
Our eyes and heart are easily open for positive energy and happiness which keep us attached with life and motivate us to strive and improve further.